Thursday, 28 October 2010

Women of Twilight make ELLE magazine ’2010 Power List’

Thanks to a team of brilliant women, the Twilight saga has grossed $1.8 billion worldwide, making it one of the most formidable franchises ever. Screenwriter Melissa Rosenberg scripted Twilight, New Moon, Eclipse, and Breaking Dawn parts 1 and 2, all based on Stephenie Meyer’s wildly successful novels (she’s sold a record 85 million books to date and is also a producer). Summit Entertainment’s Nancy Kirkpatrick (president of worldwide marketing) is responsible for launching a shrewd social network ad campaign that is credited with heightening fan anticipation, while Summit’s executive VP and head of physical production, Andi Isaacs, helped shape the modern tween-noir look of the film. And of course, there’s the vehicle’s star, Kristen Stewart, whom the franchise couldn’t live without—and frankly, vice versa.

Source: ELLE

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