"On the set of a new series we're producing. First episode is about Water For Elephants."
"Getting the scoop right now on casting Water For Elephants from casting director Denise Chamian. Did you read the book?"
"What does the Twitterverse think of the casting of Water For Elephants? Good chemistry between Reese and Robert?"
"Water For Elephants fans: what do you want to know about how the book was adapted into a movie? We'll ask the filmmakers for our new show."
"More Water For Elephants updates on Friday during our next filmmaker interviews. Show will air next month. Details soon..."
Keyword is 'filmmakers', not Rob and the cast