As you know, The Twilight Saga: Eclipse on DVD and Blu-Ray hit shelves on December 4th. Right away - in other words, on opening weekend - the Eclipse DVD/Blu-Ray sold over three million units.
These numbers were comparable to opening sales figures for both the Twilight and New Moon DVDs (three and four million respectively), but Home Media Magazine quoted a Summit Entertainment rep to state: "With the first two titles, we had massive March opening events involving thousands of retail stores . . . We were going for a big bang, right out of the gate. This time we are releasing the film during the holiday season, a much more crowded time and one with vastly different consumer shopping patterns. So our whole plan is to look at what we're doing over a four-week period of time, and not a single night."
Well, according to The Numbers, after four weeks (up to the week of December 26th), over seven million Eclipse DVDs and Blu-Rays have been sold (7,111,305 to be exact).
In 2010, 7,829,281 The Twilight Saga: New Moon DVDs and Blu-Rays were sold, after having been released on March 20th. So, Eclipse's DVD sales were almost as strong as New Moon's in just four weeks time.
Eclipse was the fifth most-sold DVD in 2010, and New Moon was the third. In 2009, Twilight sold over 10 million copies. Twilight also had a March DVD/Blu-Ray release date. So, it should be interesting to see how many total units are sold for Eclipse. At this rate, Eclipse will likely trump both of the prior films in home entertainment sales.
Source: Examiner
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